Exploring the Lamington Layers

Welcome to Lamington: we are a specialist digital performance consultancy dedicated to helping mid sized businesses grow. Our founding partners spent the last 7 years running a digital performance agency, managing the digital performance for over 500 clients, across 2,000+ digital campaigns. This exposure provided valuable insight into how to craft a winning digital strategy, and working directly with business owners, founders and marketing leads, they developed a thorough understanding of client priorities and what clients expect from their agency partner. 

The Lamington Layers, as we like to call them, are the fundamental tenets we’ve applied across all aspects of Lamington. It is the standard with which we operate, and the standard you can expect when working with us. 

Knowledge 

We understand that you want to work with someone who deeply understands your industry and your business; has specialist expertise, and a demonstrated track record of delivery and for your specific objective. We are a specialist agency crafted for mid sized businesses with specific capability, knowledge, expertise that continuously drives success. We have been deliberate in not trying to be everything to everyone. 

Transparency

We provide full transparency on what we charge (i.e. no hidden costs bundled away), and we stand by what we charge, because we know you will derive significant value from our services – it’s what helps you achieve your marketing and business objectives. We leave account access and ownership with you because we believe that your data is your data. 

Consultancy & Education 

We deliver strategy, best in market campaign management and have developed a service model to ensure you are across what is happening at all times. Importantly, we are also focused on education, so you are empowered to make smart marketing decisions. No Lamington team member guiding the decisions on your campaign has less than 5 years of digital marketing experience, as we are strong in our belief that capability (via experience) is critical in delivering results. 

Accountability

We start by understanding goals and growth plans, followed by an audit of your activity. This delivers a performance strategy and A/B testing framework that steps out how we will deliver the results you need. We review your strategy quarterly to ensure it meets the ever evolving needs of your business. To give you confidence and certainty, our performance pricing is a “skin in the game” model – that means we share the accountability for the outcome. 

Consistency

We understand that you want those working on your campaign to understand your business and goals. That’s why we are focused on ensuring that Lamington team members are not just highly skilled and experienced, but are incentivised by our employee benefit and growth model, meaning team members have compelling reasons to remain and grow with the business, as we grow your business. 

Results 

We believe that the right people, paired with a curated technology stack, enabled by AI and automation support, coupled with publisher relationships is our proven formula for delivering the market leading results we consistently deliver (and are expected). We are ambitious and brave, and our data driven, test and learn approach helps us find marginal gains that continuously deliver improvements. 

Simplicity & Convenience 

Our proactive service model and curated suite of business solutions are designed to deliver an easy and seamless experience; one where you are empowered with the information you need to make informed decisions. And, we’ve removed unnecessary admin so we can move at pace, as your business requires. 

Each layer is dependent and intertwined with others to ultimately provide a service customised to your needs – a service that will generate business growth and take you along for the journey, with transparency, via people you trust. Please reach out if you would like to find out more about any of the Lamington Layers, and how they can positively impact your business.